Unlocking Market Insights
Empower Your Product or Service Strategy with
ClearEdge Market Intelligence
Our Expertise
Who We Are
ClearEdge Market Intelligence helps early-stage startups, entrepreneurs, and small businesses cut through the uncertainty of launching or expanding a product or service by delivering the insights you need to move fast and make smart decisions. Whether you're defining your target audience, sizing your market, refining your messaging, or identifying your best growth opportunities, we bring the know-how, tools, and hands-on experience to address your objectives.
Who We Serve
Our ideal customers range from early-stage startups to mid-sized businesses seeking to introduce new products or services or expand their existing offerings. We have extensive experience across various industries, including energy, technology, retail, healthcare, e-commerce, and professional services. By partnering with us, businesses can leverage our expertise to achieve their growth objectives and enhance their market presence.
What We Provide
With every project, you get more than just research - you get a strategic partner who understands the speed, budget constraints, and bold goals of early-stage businesses, and who is committed to helping you make decisions that drive results.
We can deliver exactly what you need to launch with confidence or scale with focus, including:
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Market sizing and growth forecasts to gauge the opportunity ahead
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Competitive analysis so you know how to position yourself
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Customer segmentation reveals your ideal buyers and how to reach
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Survey and interview research to capture authentic customer feedback
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Go-to-market actions to streamline launch or expansion strategy
Real Results
Proven Impact
Review our real-world case studies showcasing the transformative impact of our market intelligence solutions on business strategies and outcomes.
Energy
Market Expansion
Problem:
A private equity firm needed market research to inform their client's business expansion decision..
Action:
To meet these needs, we carried out several activities: a quantitative analysis of essential market indicators sourced from both public and paid research, as well as a qualitative analysis of pertinent studies from government sources, third-party reports, and accessible market intelligence. Furthermore, we collected competitive intelligence to evaluate our client's market position and analyze emerging, potentially disruptive business models.
Result:
The final deliverable summarized research findings into an executive summary, highlighting key recommendations and outlining market opportunities and risks. The client appreciated the thoroughness, clarity, and practicality of information provided.
Technology
Competitive Analysis
Problem:
A startup developing a platform that uses machine learning to identify misinformation online needed a competitive analysis.
Action:
To achieve these objectives, we performed a comprehensive analysis of the marketplace to identify potential competitors and discovered a substantial number of companies. We subsequently refined this list by market share to focus our detailed study on the firms, developing a comparative matrix that assessed these companies based on crucial factors such as financial data, product details, features, pricing, business models, and marketing strategies.
Result:
The work products associated with this effort provided a full report outlining all of the competitors and their position within the market. Through collaboration with the client, we developed a clear vision of the startup's position in the market, including key differentiators.
Retail
Rebranding Effort
Problem:
ClearEdge Market Intelligence provided services to a prime contractor associated with a rebranding effort for a large retailer.
Action:
We created a survey to share with the customers of retailers, with the goal of segmenting them to improve messaging according to their shopping frequency, spending habits, and other preferences. This led to a classification of shoppers driven by trends, convenience, and price. The analysis revealed significant differences between long-term customers and newcomers, providing valuable profiles for each group.
Result:
This initiative provided the retailer with vital insights into consumer behavior over the past few years, influenced by generational differences and, to some extent, the COVID-19 pandemic. The study's value offered actionable intelligence to enhance their marketing and operational strategies.
Healthcare
Startup & Go-to-Market
Problem:
A healthcare startup needed market intelligence to inform the feasibility of an online platform for mental health services.
Action:
Through collaboration with the client, we engaged in in-depth discussions that allowed us to identify and refine five crucial customer segments that are highly relevant to the potential venture at hand. Based on how these customers were defined, we developed quantitative estimates of the market size by leveraging publicly available data sourced from the US Census and the General Social Survey (GSS).
Result:
This market intelligence initiative offered a definitive understanding of the primary customer segments to be targeted and their essential profiles. This improved the precision of financial forecasts grounded in real-world situations. This clarity informed both marketing and operational strategies.
E-Commerce
Customer Segmentation & Competitive Analysis
Problem:
A small-scale online retail business needed help to define its target market better and develop targeted marketing strategies.
Action:
Utilizing online resources and desk research, we created an extensive list of key competitors with specific attributes, refining it to 6-8 market leaders. From this selection, we performed an in-depth analysis of all leading firms, collecting insights into their marketing strategies, the segments they targeted, and messaging they employed to influence consumer behavior.
Result:
While most firms are focused on developing their strategies, in some cases, an approach centered around emulating market leaders can be just as successful in driving growth and leadership in the market. In this case, while this work was modest, it provided a wealth of information and contributed to their online growth and success.
Professional Services
Persona Development & Customer Journey Mapping
Problem:
A legal services firm needed personas and a customer journey map to inform their marketing operations.
Action:
This initiative involved multiple research activities. We began with an initial survey conducted among businesses within the firm's reach to aid in persona development, followed by detailed interviews to enhance personas and guide the creation of the customer journey map. Working closely with the client's marketing team, we refined the personas to better align with workflows.
Result:
The outcome of this research provided a clear picture of customer segments and how best to reach and motivate them. Through collaboration with the marketing team, the detailed personas and journey map provided critical tactical information that empowered the team with confidence to better understand their customers and drive sales.
About Us / Me
We turn data into action
ClearEdge Market Intelligence LLC is an independent consultancy managed by Christopher Frye, a market research and data management specialist with over 20 years of experience and hundreds of research and consulting projects. After a 5-year stint managing a previous firm, Frye Research and Consulting, Christopher now leads ClearEdge Market Intelligence, focusing energies on empowering startups and established businesses with data-driven decision making and actionable strategies.
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Christopher brings a passion for the success of his clients, unmatched among independent consultants, and evidenced by testimonials from those he has assisted. More than half of his clients seek him out for repeat work. Christopher also manages a growing bench of professionals for larger or more complex projects that require additional resources.
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Read on to review testimonials, and if these outcomes appeal to you, take the next step and schedule a consultation call.
Complimentary Consultation Call
Take the first step towards greater clarity about your market, your prospective or existing customers.
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Thirty minutes provides an opportunity to discuss your current needs and opportunities for realizing the value of a partner in ClearEdge Market Intelligence LLC.
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Here are the high points of the process:
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Prior to the call, I will provide a short questionnaire to gather some basic information, such as current challenges that could be addressed by market intelligence, type of business, and whether this is an early-stage startup or established business.
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During the call, I will walk through a high-level slide deck to ask more structured questions about your current situation, your business goals, your current understanding of your market and customers, and begin to sketch out how best to align research methods with needs.
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After the call, within 72 hours, I will provide a summary of the meeting, and if applicable, a high-level research plan and preliminary cost for discussion purposes. There is no obligation and in some cases, we may come to the realization that our services are not justified.
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I look forward to a fruitful conversation!
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